Professor Marita Hefler

Prof Marita Hefler is a Professor and Matthew Flinders Professor at the College of Medicine and Public Health at Flinders University, Australia.

She leads a program of work to inform tobacco endgame through paradigm shifting tobacco control policies such as reducing the commercial availability of cigarettes. She is also Editor-in-Chief of the BMJ specialist journal Tobacco Control, and co-founder and co-chair of Project Sunset, an international coalition focused on research and advocacy for phasing out sales of cigarettes. Marita's tobacco control research experience spans a wide range of topics, including social marketing and use of social media, health warning labels, smoke free prisons, youth smoking prevention, tobacco use among people living with mental illness, socioeconomically disadvantaged groups, participatory community programs to reduce smoking among First Nations peoples, and tobacco industry monitoring. 

Institutional webpage: https://nceta.flinders.edu.au/about-us/our-team