Prof Ron Borland presents 'Findings from the International Tobacco Control (ITC) project relevant to the tobacco endgame'

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https://uqz.zoom.us/j/81321667367?pwd=K05FWGEvaVBxRVJWbUdQdU9kNEdDUT09

Passcode: 049843

The International Tobacco Control Policy Evaluation Project has been following rolling cohorts of smokers since 2002. In recent years it has had an increased focus on alternative nicotine products, first vaping, but now extended to heated tobacco and low-toxicant oral forms.  We have also been asking questions about possible futures.  In this presentation, I will cover some of our recent findings, some recently published and others still unpublished to provide a picture of some of the complexities of moving to a smoking-free future.  Issues covered include the identification of a subset of smokers who appear reluctant to change, limits of the acceptability of alternative products and misconceptions about nicotine.  Given the focus of the ITC project, the talk focusses on current smokers and recent ex-smokers.  

Professor Ron Borland is a Professor in Health Behaviour in the Melbourne School of Psychological Sciences at the University of Melbourne. Prior to his current position, he was the Nigel Gray Distinguished Fellow in Cancer Prevention, at The Cancer Council Victoria, Australia where he worked for 33 years. He has published over 500 peer-reviewed papers, over 400 of which are on aspects of tobacco control.